Earning the Meta Certified Digital Marketing Associate

2020-07-12 • ☕️ 2 min read

In May 2020, I had the opportunity to delve into the world of digital marketing through Facebook Blueprint. As a member of the Facebook Developer Circles Community, I received a complimentary voucher to earn the Facebook Certified Digital Marketing Associate certification. However, to qualify, I needed to complete the course, assess my skills, and schedule the exam.

The digital marketing realm is rapidly evolving and offers both challenges and opportunities as increasingly more businesses rely on the internet for sales and exposure. Possessing digital marketing skills is becoming essential; the world is shifting towards digital dominance, where digital assets are now more valuable than physical ones. It's crucial to adopt a new mindset, recognizing that every business must transform to capitalize on future opportunities by understanding and deriving new value from digital technologies and models.

Facebook's Digital Marketing Skills program provides learners with access to online, industry-relevant content. It equips them with in-demand marketing skills and prepares them for an associate-level certification in digital marketing.

The Facebook Certified Digital Marketing Associate credential is designed for entry-level marketers who demonstrate foundational knowledge in essential skills, tools, advertising policies, and best practices for advertising on Facebook, Instagram, and Messenger.

  1. Course completion time: 2-6 hours
  2. Certification completion time: ~90 minutes
  3. Availability of a 30-question practice test to get acquainted with the exam content

In early June 2020, I completed the course, tested my skills, and passed the certification. Here is my Facebook Certified Digital Marketing Associate BADGE, which expires in June 2022. The journey was incredibly enlightening and an excellent experience. I'm now preparing for the Facebook Marketing Developer certification, eagerly anticipating another successful outcome.

8 Tips to Jumpstart Your Digital Marketing Career
  1. Gain marketing work experience.
  2. Continuously learn and update your knowledge.
  3. Embrace creativity.
  4. Master the terminology and tools of the trade.
  5. Surround yourself with knowledgeable peers.
  6. Leverage analytics; data is invaluable.
  7. Cultivate your personal brand.
  8. Earn a certification, such as Facebook Blueprint.

A heartfelt thanks to everyone who has supported me along the way:

  1. Facebook Developer Circle of Port-au-Prince
  2. Facebook Developer Circles Team